Benchmarking is the process of identifying, sharing, and using knowledge and best practices. It focuses on how to improve any given business process by exploiting top-quality approaches rather than merely measuring the best performance. Finding, studying and implementing best practices provides the greatest opportunity for gaining a strategic, operational, and financial advantage.

Informally, benchmarking could be defined as the practice of being humble enough to admit that someone else is better at something and wise enough to try to learn how to match, and even surpass, them at it. Benchmarking is commonly misperceived as simply number crunching, site briefings and industrial tourism, copying, spying, or espionage. In no way quick and easy, benchmarking is actually an ongoing process.

Benchmarking mirrors the continuous improvement efforts that may already exist in an organisation. While benchmarking readily integrates with strategic initiatives such as continuous improvement, re-engineering, and total quality management, it is also a discrete process that delivers value to the organisation on its own.

For Consultants

Consultants specialised in the Cleaner Production and Environmental Services for the hotel sector can use Assafaa as a tool for their business and provide a much better service for their clients.
We offer different types of contracts for consultants to adapt to the size of their client base. Contact us for more details.

For End Users

End users, i.e. hotel managers and their responsible staff for service and environmental efficiency are tied into the benchmark analysis at all stages. Whether they go through a consultant and register directly on Assafaa, they can check the data - or input them directly - whenever the needs arises. Different access levels provide a safe environment, adapted to the knowledge and experience of the staff of the hotel. 

For our Environmental Administrators 

The Assafaa web service is not just provided by IT Experts, we have a group of highly qualified environmental experts who not only provide and regularly update the internationally accepted BAT values (Best Available Technologies) that provide the basis for the Benchmark, but also verify the data collected from the hotel sector before using them for regional benchmark references.

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